Four years of brand and web design at Index CoopBrand and product
Brand and product design for frontier tech
A visual identity for a new AI think tankVisual identity
We don’t even know what it is yet. We just know it’s cool.Brand and product
Helping turn a new protocol into a launch-ready investment productProduct design
Branding a growth solution for podiatrists.Visual identity
Our own music festival, built in The SandboxBrand and art direction
LogosAll →
About
The Free and Mad is a microstudio working across brand, product and growth. We help companies tackle problems where the answer isn’t obvious.
Contacthi@tfam.io
Questions
What does The Free and Mad do?
The Free and Mad works across brand, digital product and marketing for frontier-tech companies – especially ones that are tough to explain. We help businesses work out how a product should work, how to talk about it, and then we make sure that comes through in the design.
Who do you work with?
Typically startups in fintech, crypto, AI, augmented reality, and music tech. If you know exactly what you need and just want it designed, we’re probably not the right fit. For us, strategy and design are intertwined, and we do our best work with both.
What does an engagement look like?
Chavis and Alica work directly with your team, bringing in specialist collaborators when needed. An engagement can be a focused project or ongoing support.
How do we start a project?
Email hi@tfam.io with a little about your company, what you need help with, and your budget and timing. You don’t need to arrive with a finished brief, we can help work out what needs doing before agreeing on the scope.